Early on in my career, I worked in the college athletics industry. I spent five years as a Sports Information Director at Amherst College, working closely with 27 different varsity sports programs at the highest level of Division III athletics. One of the things I saw from the coaches that won NCAA Championships and produced All-Americans was that they had unbelievable relationships with their players. They spent time with their team, and they knew that no one could build a relationship with their players like they could.
One of our core beliefs is that people do not care how much you know, until they know how much you care. It’s pretty hard to say you care about someone that you don’t know at all, isn’t it?