Charlotte Marketing Consultants Blog

It’s Crucial to Make Time for Your People!

By July 19, 2018 February 14th, 2019 No Comments

Early on in my career, I worked in the college athletics industry. I spent five years as a Sports Information Director at Amherst College, working closely with 27 different varsity sports programs at the highest level of Division III athletics. One of the things I saw from the coaches that won NCAA Championships and produced All-Americans was that they had unbelievable relationships with their players. They spent time with their team, and they knew that no one could build a relationship with their players like they could.

When a company is growing, it is easy for management to lean on the relationships that exist with your longest tenured team members. It makes sense, because trust already exists where there is a proven track record. But there is a reason that a company is hiring –it needs new faces, more bodies, new energy, added skills and ideas, etc. What has gotten the company to ‘here’, won’t take it ‘there’!
At Charlotte Marketing Consultants, we put a priority in spending time with our new Account Executives and future leaders.

One of our core beliefs is that people do not care how much you know, until they know how much you care. It’s pretty hard to say you care about someone that you don’t know at all, isn’t it?

Through team building activities, individualized training, one-on-one coaching from managers and time spent outside of the office at a nearby brewery in the South End or at a local restaurant, we get to know our people right away. We live by the ’72-Hour Rule’, which is the principle that within the first three days of employment we want to spend time with each new face in the company outside of the office.
Creating an environment that makes time for everyone in a world of fast-moving pieces and hectic lives is challenging but making the time for our people is a crucial factor in our success. We spend nearly half of our waking hours each week with the people we work with – and making sure you are in a place that understand, knows, respects and is invested in you is the best way to maximize your potential.

Alex Kantor entered the outsourced marketing and sales business in 2011 after spending six years in the collegiate and professional sports industry. After playing both soccer and alpine ski racing at Skidmore College, Alex spent five years working in athletic administration at Amherst College as a media relations director. During that time, he earned an M.S. in Sport Management from the top-ranked University of Massachusetts-Amherst’s Isenberg School of Management.After relocating to Boston in 2011, Alex spent time working in communications for Kraft Sports Group and their teams, the New England Patriots (NFL) and New England Revolution (MLS). In late 2011, Alex accepted the account manager position to gain sales experience and have a faster growth path into a senior management opportunity.

In 2013, Alex opened his first office in the Boston area, and expanded to Charlotte in the end of 2015. Alex lives in Matthews, N.C. with his wife – Eva.


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